Doctor, Doctor, please help – I have too many blogs…

As a fan of all that is “social media”, I tend to try new things and to start blogs – or at least promise to start them.

In my personal (that is, non-work) life, I have this blog on WordPress plus a Twitter feed, both of which repeat onto my Facebook page.  (I also have a LinkedIn page as many of us do these days – is that work or personal, though?)

I am a great fan of the daily photo site Blipfoto and have just taken a look at Pinterest and Tumblr too, although I have not succumbed to any of those yet.

At work, when I became IT Director at John Lewis, I also started a closed weekly blog for all IT Partners in JL.  (Well, it’s nearly weekly…)

And, in recent weeks, I have started two new social media sites.  The first was in John Lewis to support the roll-out around all our shops of our new “Retail Revolution” Strategy.  We put this site together in less than a month on Googlesites, with some great help from Google. It is intended to be fun and engaging, and has – in my view – been wonderfully successful so far, with many Partners around the country logging on to get more information in the form of the presentations and videos that support the Strategy.  They have also become involved in discussion threads.  We have had votes on which question to “Ask Directors” where several of my colleagues and myself have gone online interactively to answer questions.  We have also held a vote on which IT investments Partners would like to see made in the next year.

The other site, which went live today – and made me think about this topic – is another closed site: it is a Portal for the SITA Council.  This is built around WordPress and is the forum for members of the SITA Council who represent over 30 airlines from around the World.  This site has the ability to privately circulate papers and briefings as well as to start discussion topics.

Social media in both of these examples has the ability to link together dispersed business communities – in SITA’s case globally dispersed – more effectively than conventional emails, circulation of papers and relatively infrequent meetings.

Now, I don’t claim any originality for any of the above.  There are lots of examples like this that you will be aware of.  However, what has struck me is the number of different social media interactions I now have – now not just in the personal space like Facebook and Twitter, but now in the business space as well.

Technology is breaking down barriers both of geography and time: we are indeed connected any time and anywhere.  It is also breaking down the barriers between personal and work in terms of interaction.  But how many social media entries can you – and should you – make?

About paulcoby
I am CIO at the John Lewis Partnership in the UK. I was Chair of SITA - the airline solutions company owned by the Air Transport Community - for 11 years. I am also on the Boards of Clydesdale and Yorkshire Bank and Pets at Home. Previously I was Head of BA Services and for 10 years CIO at British Airways. I am interested in Roman and Military History. The views expressed are entirely my own not my employers.

2 Responses to Doctor, Doctor, please help – I have too many blogs…

  1. daverein says:

    Paul – I think there’s something to be said for separating the medium (social media / blogs) from the forum (SITA Council, Internal strategy, etc.). In most of the contexts you mention – the forum existed. The SITA Council existed before the blog. The need to engage people on the new strategy existed before the Googlesites network did. Ideally, the medium allows you to engage more deeply in less time across a wider audience than the tools of last week or last year.

  2. Pingback: Do you explain yourself sufficiently? :: CIO Connect Conference

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