SITA/Airline Business IT Summit – Closing Speech June 2011

Here is the video link to the summing-up of what was a great IT Summit in June.

I think it marked a landmark in Airline IT – but more of that later…

There were some great contributions from airline and airport CEOs and CIOs.  Here are some of statements I tried to pick up on in the Closing:

* Spend more on your IT

* Don’t talk about social networking: do it

* Do more IT for less

* Fresh thinking is needed for mobile and social networking

* The difference is that the Cloud is now easily accessible cheaply and securely

* Emphasis on customers will make the difference

* Get IT out of the ‘techy corner’ and get it listened to

* Technology without business process is asking for trouble

* Need to integrate airports with the end-to-end customer experience

* IT is the driving force for Business Model change

* Every CIO/IT Director has Mobile, Cloud, Internet of Things, CRM and Social Networking on their agenda these days

My personal conclusion was two-fold:

First, that IT matters – really matters – even more than before, because it is leveraging social and economic change much more than ever before.  The role of the CIO or IT Director is to make sense of all this change and of all these possibilities.

Secondly, that IT providers are central to airlines and airports in new ways.  Yes, of course, for Operations; yes, of course, for Selling and for Servicing; but now IT is central to the whole Customer Experience.  That is new and that is the landmark change.

About paulcoby
I am CIO at the John Lewis Partnership in the UK. I was Chair of SITA - the airline solutions company owned by the Air Transport Community - for 11 years. I am also on the Boards of Clydesdale and Yorkshire Bank and Pets at Home. Previously I was Head of BA Services and for 10 years CIO at British Airways. I am interested in Roman and Military History. The views expressed are entirely my own not my employers.

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