SITA/Airline Business IT Summit – Opening Keynote June 2011

I blogged about the SITA/Airline Business IT Summit earlier on 25 June.

You can now see a video of the introduction which talks about the ways that IT is transforming the Air Transport Industry again.

I suggested at the start of the Summit that IT is now central not only to all the back-of-house processes that make airlines and airports function but also – with the Internet and Social Networking – has become the key differentiator front-of-house too, in terms of customer interactions.

Airlines and airports now have customers who expect ease-of-use and connectivity everywhere.

Four ‘Big C’ Megatrends will change the technology and the airline business:

* Convergence

* Communications

* Connectivity

* Cloud

I suggest that the winners will be those companies that use technology to anticipate and solve customer problems.  Speed and agility in adopting new technologies will be critical success factors for the future – and deciding when to adopt new technology will be a key skill for CEOs and CIOs alike.

About paulcoby
I am CIO at the John Lewis Partnership in the UK. I was Chair of SITA - the airline solutions company owned by the Air Transport Community - for 11 years. I am also on the Boards of Clydesdale and Yorkshire Bank and Pets at Home. Previously I was Head of BA Services and for 10 years CIO at British Airways. I am interested in Roman and Military History. The views expressed are entirely my own not my employers.

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